Bella Vista’s name translates to "beautiful sight." Known historically as the first neighborhood to be settled by Italian immigrants, it makes sense that the famous Italian Market is where Rocky took his epic run.

The locals refer to this neighborhood simply as "The Italian Market" due the market along the 9th street corridor which attracts many tourists. This area is currently experiencing a new makeup of residents from all walks of life which has given way to a bustling restaurant scene here. You can find everything from Latin and Central American dishes to Asian cuisines. This place is just a hodgepodge of culture.